My Story

How it started ...

Life is beautiful, but also bittersweet.

Hi there! I am a mom, who is passionate about her kids and making others happy.

When my first son was a baby, I struggled with breastfeeding. I tried very hard, but it wasn’t working for us. Sadly I had to give up my dream of feeding him 100% with my breastmilk. It was devastating for me. I thought I failed as a mom. I got very depressed. But I managed to get better. Luckily I was able to breastfeed my second son (and I am still nursing him -Yay!). Let me tell you, but I guess you already know – breastfeeding is amazing, weird, painful, confusing and hard work! It is such a special bond between you and your baby. This made me realize how unique all my breastfeeding journeys were and that I want to commemorate this important stage of my life. But how?
One day I saw an online ad about breast milk jewellery. I just knew, that’s what I want to do. I want to help other moms to remember their precious breastfeeding journeys.

It took me months of research, of training and to set up this small business. I was mainly working at night (yes, as mom of two small kids, you don’t get much sleep).

And now, here we are. I made it. Yay!

But breast milk jewellery wasn’t enough. I wanted more (At that point my husband thought I am crazy.). There are so many other special moments and beloved ones in life, that are worth being remembered. So why not go bigger? I started with additional training and extended my product portfolio up to the present day.

This is how I started my small jewellery business.

Diana Hartig

picture: me and my oldest son
(sorry, don't want his face to be public, but still want to show that I am a proud Mama)

My husband and I grew up in Germany. That's why I called my business "Liebling". It's German and means "beloved". It contains the German word for love "Liebe". I think it perfectly describes my business philosophy. I hope I can help others to commemorate precious memories of beloved ones or important stages of their lives. 

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